1. DSpace at Pondicherry University
  2. School of Management
  3. Department of Management Studies
  4. Theses
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/2435
Title: The Effect of Celebrity Endorsed Advertisement and Branding on Rural Consumer Purchase Intention towards Selected Personal Care Products in FMCGS
metadata.dc.contributor.*: Naresh Babu, M
Issue Date: 2016
Series/Report no.: T6178;
Description: Guide: Dr.K.Lavanya Latha,Department of Management Studies,Pondicherry University
URI: http://dspace.pondiuni.edu.in/jspui//xmlui/handle/1/2435
Appears in Collections:Theses

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